Learning and Memory

Learning and Memory Jessica A. Rountree, Brenda Bejar, Lisa Jackson, Derek Delarge PSY340 November 14, 2011 Dr. April Colett Learning and Memory on a superficial level learning and memory are associated without any problem. At the point when an individual figures out how to walk, they hold the data in the memory. The learning procedure is something that happens each day. As individuals we are modified to learn life exercises, and hold them in our memory. The memory keeps pictures, scents, encounters, and tastes for us to figure out how to live our lives. Learning is the encounters we have, and memory stores this data (Pinel, 2009). It is as basic as that. Be that as it may, analysts have discovered how the mind capacities while holding memory. A more intensive investigate learning and memory one find’s it isn't exactly that basic. The cerebrum, albeit ensured by the skull, is a delicate organ. A blood coagulation, a hit to the head, or medication use can harm the mind enough that learning is hindered, and memory doesn't exist. For a person who can't recollect 20 years of their life because of an auto crash is going to encounter mental harm also. It isn't only the nonattendance of memory itself, however the dread too. Learning and memory are something that most of people underestimate. There are those that can learn, yet not hold memory. Amnesia patients frequently can hold engine aptitudes, a scholarly expertise, in any case, can't remember recollections. Memory and learning deficiencies influence a person to life’s center. Contingent upon what kind of shortfall is happening learning and memory may not be connected. Holding the capacity to walk implies learning is still set up, anyway not comprehending what you had for breakfast is memory. Realizing how to eat is an educated reaction to feeling hungry. The brain works the information introduced to it. Regardless of whether that information is conveyed appropriately thought the procedure of the cerebrum is an alternate story. An individual can encounter demise so often they learn it is a piece of life. Notwithstanding, the memory sells out us. Learned data prompts recollections. Long haul potentiation (LTP) shows assistance of synaptic transmissions following an electrical incitement at a high recurrence. This investigation was done for the most part on rodent hippocampus. The hippocampus is the place the way toward learning and memory occur. During research on rodents it was discovered that the co-event of terminating presynaptic and postsynaptic cells must fire simultaneously to instigate LTP (Pinel, 2009). Hebb’s propose for learning is the presumption this co-event is physiologically important for learning and memory. He expresses the axon of cell An approaches cell B and energizes it. This closeness talks part in terminating. Development forms or metabolic changes happen in the two cells (Pinel, 2009). Indeed, even to the littlest particle learning and memory are interwoven with each other. Failures to fire of these cells can cause poor learning and maintenance. Scientists would not have the foggiest idea about the degree of the one of a kind connection among learning and memory notwithstanding the rodent tests. What makes realizing conceivable is likewise what makes memory conceivable. The neurons take data to the hippocampus where it is partitioned, handled and put away. In Pavlov’s molding test, he discovered that an adapted reaction can be made from memory (Pinel, 2009). Given the cutoff points on data handling limit, the particular subtleties encoded and recovered in memory come to the detriment of different subtleties. Looking at the kinds of subtleties and procedures that people from one culture organize over others offers knowledge into the sort of data given need in discernment, maybe reflecting more extensive social qualities. The properties of recollections and the kinds of memory blunders individuals submit offer a window into the association of memory. As far as sorts of memory mistakes, if individuals dishonestly recall thoughtfully related, yet not phonologically related things, it recommends that the importance of the data is basic to the association of memory, while phonological data isn't (Chan et al. 2005). Data can be encoded not just regarding its exact properties (e. g. , recalling the exceptional perceptual highlights of a thing) yet in addition as far as its essence, or general topical properties (e. g. , a classification or verbal mark). One case of profoundly explicit memory portrayal originates from the writing on preparing. Preparing happens when related knowledge with a thing encourages a reaction. Its belongings are understood: they don't depend on cognizant memory the thing experienced already. In spite of the fact that individuals react to various instances of a similar thing (e. g. , an alternate image of a feline) more rapidly than to random things, proposing assistance from earlier introduction to a related thing, the advantage is littler than it is for a rehashed introduction of the first thing (Koutstaal et al. , 2001). The elements of the mind are notable for the control of the useful memory and learning and how the two have gotten related. At the point when people start to invigorate the memory is the point at which the learning happens. Animating learning impels memory. With the information at the focal point of the consideration, it is basic to invigorate the mind through deep rooted realizing so one can begin to accomplish life span and personal satisfaction (Khorashadi, 2010). The cerebrum is the organ is liable for what we allude to as the psyche. The fundamentals of the psyche are feeling, thinking, needing, learning, conduct and memory. Memory is the basic mental procedure of the mind. Ifâ asâ humans in the event that weâ not have memory, at that point we areâ capable of straightforward reflexes and generalized practices. There are two distinct kinds of memory the definitive memory and the non-revelatory memory. The instances of a revelatory memory are semantic memory, which is the general memory, and the long winded memory, which is the itemized memory. At that point the non-revelatory memory is the gifted picking up, preparing and molding. Memory and learning are the most examined subjects inside the field of neuroscience. Memory is a social change brought about by encounters, and learning is a procedure that is obtained by memory. Memory makes it conceivable to get pervious learning abilities. There are various sorts ofâ memory alongside learning. Memory has transient stages; short, middle of the road, and long. The progressive procedures catch, store and recover data inside the mind. There are various pieces of the cerebrum that procedure various parts of the memory. It is realized that a patient that experiences amnesia will become memory weakened. With the two kinds of amnesia retrograde and anterograde the misfortune or failure to frame recollections will happen. With realizing there are additionally various sorts the non-cooperative learning acquainted learning. These various sorts of non-cooperative are known as the habituation, which is a diminished reaction to rehashed introduction of an improvement. The circulation that is the rebuilding of a reaction adequacy after habituation. At that point there is the sharpening that expands reactions to most boosts. There is likewise the cooperative discovering that includes the relations between occasions. Old style molding is the unbiased boost combined with another improvement that evokes a reaction. The instrumental or operant molding is affiliation is made between the conduct and the results of one’s conduct (Okano, 2000). Learning and memory are tradable procedures that depend on one another. At the point when memory-related neurons fire in a state of harmony with certain cerebrum waves recollections last. Theta motions are known to be associated with memory development, and past examinations have distinguished connections between's memory quality and the movement of specific neurons, yet the connections between these occasions have not been comprehended. Examination shows that when memory-related neurons are very much planned to theta waves during the learning procedure, recollections are more grounded. At the point when memory-related neurons in the cerebrum fire in a state of harmony with certain mind waves, the subsequent picture acknowledgment and recollections are more grounded, than if this synchronization doesn't happen (CSMC, 2010). In the public arena, the individual in question broadly acknowledged the need to be a long lasting student on the off chance that one is to flourish in today’s quickly evolving, economy, and innovatively worldwide society. Today’s economy introduces alterations and transitional difficulties at a few levels, and long lasting learning saw as the vehicle that will enable people to meet and adjust to the difficulties of today’s innovative society as indicated by (Jarvis, 1992). Time after time today the information and aptitudes got from past life encounters has gotten deficient to react to mechanical and economy question of today. The absence of accord that lies between an individual’s outer world, and inward histories that has been assembling over one’s lifetime, is a state of disjuncture. This is the point in one’s life that introduces and perfect time, and condition for higher learning (Jarvis, 1992). A choice an individual must make now with a reaction to this disjuncture. An individual must choose to facilitate their instruction to stay aware of innovation, or continue with life as typical. With the ever-changing universe of innovation today it is just a short time before the purpose of disjuncture gets unavoidable. The customary hypothesis of the human mind was that it was a fixed and constrained framework, and it would build up its potential at the more youthful long stretches of life. The speculations demand that neurons were limited and couldn't recover. The appear differently in relation to the creature research has demonstrated that new synapses can be conceived in the hippocampus district liable for new learning and memory. With this disclosure the individual quest for exercises that will encourage cerebrum wellbeing by creating neuron associations that underlie learning and encounters. Lear

Crisis Management Plan Guidelines

Emergency Management Plan Guidelines Frances Roulet Presentation The capacity of managing startling and unexpected occasions that upsets networks and changes in association culture is known as emergency the executives. As of late we have had the option to palpate transboundary emergency, that have influenced partners in numerous structures. For instance, the 2011 torrent of Japan, which intruded on flexibly chain everywhere throughout the world, particularly in the car business (Crandall, Parnell Spillan, 2010). This specialty of managing emergency requires aptitudes and information to arrange stakeholders’ recuperation. Emergency the board readies the individual to create abilities in a startling and unfavorable conditions inside the association of a crisis reaction with boldness and assurance. The coordination of the crisis reactions to a more extensive occurrence that takes steps to hurt and annihilate structures, capacity to work viably and effectively. The continuum assessment of the arranging and programmed occurrence reaction turns into a significant piece of the procedure in an emergency the board plan. Hierarchical assets accessible in an emergency in Dominican Republic. As indicated by Crandall, Parnell Spillan (2014) there are nations and societies that are known as â€Å"crises-prepared†, on the grounds that they have had the option to prepare and bolster any emergency intending to beat their shortcoming. The Dominican Republic isn't the exemption, when an emergency emerges the network and Dominican Civil Defense are the first to react to the crisis, as specialists on call. In any case, not every person is set up to help someone else or accept a job of authority during the time spent a crisis emergency. The national crisis and correspondence framework, known as the Center for Emergencies Operation, [COE], in its job of the main office across the nation in an emergency, and reacting association has had the option to create capability and capacities to help potential emergencies and deal with the ones that in the end happen. The Center for Emergencies Operation, [COE], is qualified for create, survey, actualize and train work force, volunteers and the network concerning the national arrangement and the executives for crises across the country. The Dominican Civil Defense, are the specialist on call for the area of a catastrophic event or emergency. This is one of the crisis gatherings, in any event, generally referred to in the nation as prepared people on call for a crisis. The Dominican Civil Defense started their locale benefits as a gathering of volunteers to the network by giving correspondence benefits as radio novice by 1963. Their first official help to the network was with Hurricane Flora, where they demonstrated how they were successful in giving correspondence across the country under a crisis catastrophe as a tropical storm. The Dominican Red Cross permitted them to station their focal correspondence inside their middle. By, 1966, the Dominican government authorized the Law 257, which made the Dominican Civil Defense as an official living being to help crises. In this manner, turning into an official state foundation under the umbrella of the Center of Emergencies Operation, COE. In September 22, 2002, the legislature instituted the Law 147-02 by which the hazard the board, turned into the official crisis administrative Agency accountable for building up the national crisis and correspondence plan alongside its guidelines. As general standards they comply with to secure, arrange, partake, show anticipation and decentralize administrations. Their essential objective is to forestall or diminish loss of lives and limit property harms of regular folks and government from catastrophic events or synthetic calamities. The Dominican Civil Defense, is one the living beings under the umbrella of COE, just as the Dominican Red Cross, Energy Conservation Department, Fire Department, Police Department, Dominican Port Authority, Health Department, Environment and Natural Resources Department, Dominican Seismological Institute, National Housing Department, among others, have been perceived as a crisis emergency group of specialists and experts neighborhood, national and universally for its work group in the interest of those out of luck and the network. On account of the Dominican Civil Defense, their labor is made out of 95% of steady prepared volunteers, an official chief, an official corps, and departmental administrators who, as indicated by their scholarly arrangement start working for the network and the advantage of the nation. As per Treurniet, Van Buul-Besseling Wolbers (2012) the network might be characterized as a gathering of individuals living in a similar region and sharing a specific qualities for all intents and purpose of being a person. What's more, accordingly, they will have a place with various gatherings and networks, sharing their comprehension of a genuine dynamic network work, towards one another. By 2014, the Dominican Republic actualized without precedent for its history the administrations of 911. As one of the new crisis asset administrations focus, its experts in control wanted to teach enormously the populace about the utilization and advantages of 911. The correspondence procedure was enormously utilized (TV and radio) during the accompanying two months preceding the actuation of the 911 framework across the nation. Pearson Mitroff (1993) communicated that there is a need of teaming up with the network, since it gives a feeling of being part dynamic inside the network. Moreover, they clarified that the network can share their desires, surveying their necessities and objectives of the individuals who are requiring help. In the midst of emergency, the information on teaming up officially or casually with associations in arriving at one objective of assisting someone else turns into a strong conduct (James Gilliland, 2013). In the Dominican Republic, Center for Emergency and Communication Operations, [COE] would be comparable in its capacity to what FEMA is in the United States. The Dominican Civil Defense is apportioned under the umbrella of the COE. This Center would be part fundamental of the Crisis Management Team, CMT and the Crisis Management Plan, CMP. COE organizes consistent trainings with national and global offices who are likewise managing crises and emergency so as to trade encounters and train with new procedures. Today, the Dominican Civil Defense has gotten one of the establishments of the Government that has outstanding amongst other correspondence arranges in the nation after the Armed Forces. They have a correspondence framework in the UHF band or ultra-high recurrence as of late introduced, and an armada framework is national in scope, notwithstanding ordinary telephones. As of now, the Dominican Civil Defense has a radio broadcast, which is the spirit of the establishment in emergency and crises that work 24 hours per day and the 365 days of the year (Dominican Civil Defense, 2014). Emergency Theories. Speculations cause a few presumptions so as to give a clarification of a given circumstance. A few creators, for example, James Gilliland (2013) clarifies that the Eclectic Crisis Intervention Theory involves a purposeful and methodical specifically coordinated substantial ideas and techniques to help the casualties from various methodologies. This specific hypothesis starts filling in as an undertaking focused hypothesis, rather than utilizing ideas. A few significant errands distinguished in this hypothesis are: Recognize components in all frameworks and to coordinate them into an inside steady entire giving a progressively precise conduct information to be clarified. Think about every single existent hypothesis, strategies, and gauges for assessing and controlling clinical information as indicated by the propelled information on schedule and spot. The need to relate to no particular hypothesis, with a receptive outlook and persistently explore different avenues regarding those definitions and methodologies that produce victories. This specific hypothesis coordinates two unavoidable subjects. The first of those subject is that individuals and all emergencies are exceptional and unmistakable, in this way can apply to anybody and any sort of culture. Furthermore, all individuals and all emergencies are comparative. Henceforth, James Gilliland (2013) comprehends that these suppositions are viewed as totally unrelated. The diverse methodology, as indicated by James Gilliland (2013) give a chance to various methodologies and speculations, in this manner, it permits the chance of having the option to survey the victim’s needs so as to apply and design the fitting strategies customized to the individual. The specialist, then again, will be facing challenges and will have the readiness to change a way to deal with another method regardless of whether the first had work. In any case, the Interpersonal hypothesis fundamentally clarifies that individuals can not support an individual condition of an emergency for long, in the event that they truly trust in themselves and in others. Having certainty, the individual will become self-completed and beaten the emergency (James Gilliland, 2013). Crandall, Parnell Spillan (2014) clarified that the basic objective of the emergency supervisory group, CMT is to prepare for potential emergencies and deal with those emergencies that in the long run happen. Accordingly, it will be viewed in three viewpoints, emergency reaction associations and survey their connection between associations. Moral and legitimate difficulties. Crandall, Parnell Spillan (2014) gave a comprehension of the significance of moral and lawful obligations and difficulties when managing associations and their social boundaries. The moral culture of the associations the greater part of time is being imperfect on account of the exploitative conduct performed by its representatives, and paying little mind to their composed code of morals. For instance, unreasonable objectives of associations, may lead representatives to ridiculous dynamic. Hence, workers may feel, that they ought to bring about in deceptive conduct to acquire the objective by sabotaging hierarchical systems (Crandall, Parnell Spillan, 2014). Then again, moral guidelines are not considered to have leg

Winter Clothing Trends [INFOGRAPHIC]

Winter Clothing Trends [INFOGRAPHIC] Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Winter Clothing Trends [INFOGRAPHIC]Updated On 07/10/2019Author : Ram kumarTopic : OffbeatShort URL : http://hbb.me/2llTHKz CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThis infographic will take you through the best bits of clothing to wear through the cold winter period. This infographic will take you through pieces of clothing ranging from long sleeved check shirt to Duffle coats. Standout, who has supplied this infographic also have a range of brands that offer some great for example vintage Fila clothing from standout offer some great hoodies and jackets perfect for the winter period.READSlot Machines Expectation vs. Probability

Essay The Abuse of the Welfare System - 9684 Words

Welfare was established by the Social Security Act of 1935, and administered by individual states and territories for the government to help poverty stricken children and other dependent persons. Wicipedia defines welfare as money paid by the government to those who are in need of financial assistance, are unable to work, or whose circumstances mean the income they require for basic needs is in excess of their salary (Welfare (financial aid)). This program helped many families survive during The Great Depression and still helps families survive today. Welfare, which was once meant to help individuals reenter society, has been abused and manipulated. The abuse of the Welfare System has become a serious problem. Many dependent persons†¦show more content†¦Reform needed for those who refuse to help themselves, While growing up, I had known two types of welfare recipients: those who received it short term and were embarrassed about it, and those who treated it as their primary source of income. I knew one woman who had a small mob of children and paid all of her bills via the welfare system(Handy). This is just one example of how single mothers (or fathers) can abuse the welfare system to gain more benefits. Lastly, some people on welfare are just to lazy to go get a job. Some people are contempt with sitting around watching daytime T.V. and collecting taxpayers money. While not all welfare receivers are lazy some abuse welfare such as this example, I know a welfare recipient who has two kids and is currently enrolled in college (last semester she made the deans list), who couldnt really make it without some assistance. But on the other end of the spectrum, I know of women who have never held a job and have survived on welfare since Ive known them, and I think if I can work 35 hours a week and take a full course load, they can at least get one damn job(Handy). The system seems too easy to abuse in the first place. As long as one is unemployed and meets al l the qualifications one can receive welfare and if one maintains this status with the intent to get a get a job then he or she remains on the list to receive government money and benefits. Welfare isntShow MoreRelated HOW CAN WE STOP THE ABUSE OF THE AMERICAN WELFARE SYSTEM? Essay2275 Words   |  10 PagesHOW CAN WE STOP THE ABUSE OF THE AMERICAN WELFARE SYSTEM? It is well known that the Social Security Act of 1935 created a federally financed and federally administered retirement insurance program for people who had worked in certain sectors of the economy and had paid payroll taxes on their wages. What is less known is that the Act also created a federally financed but state-administered program called Aid to Dependent Children (â€Å"ADC,† later to become Aid to Families with Dependent Children, orRead MoreShould Welfare Be Reformed?1676 Words   |  7 PagesWelfare, enacted by one of the greatest presidents of the United States’s existence, Mr. Franklin D. Roosevelt, is an effective and useful means to assist American families in need. Throughout history, welfare has proven to help people get back on their feet and into society. Despite the system’s many useful benefits, like most attributes in this world, welfare has kinks in the system. In fact, welfare has yet to be perfected, even though it was established in t he year of 1935 and is still in useRead MoreSocial Workers And Social Work950 Words   |  4 Pageseligibility rules, service delivery systems, and financing (Chapin, 2014, p.186). This paper will explore and analyze the service delivery system and financing of the Child Abuse Prevention and Treatment Act (CAPTA). Additionally, this paper will examine the achieved outcomes that have been accomplished by the implementation of CAPTA. Children are one of the most vulnerable populations that social workers will assist in the social work profession. The child welfare system encompasses many services thatRead MoreIs Welfare Really Fair?1478 Words   |  6 PagesChance-Gassen ENG 1213 April 1, 2015 Is Welfare Really Fair? Welfare gives individuals the opportunity to get back on track and receive financial aid for their families and themselves. Welfare comes in many forms such as: monetary payments, subsidies and vouchers, or housing assistance. By receiving welfare each individual is responsible for meeting certain criteria. The criteria required to meet is made so that it is made â€Å"fair† to everyone. For welfare to be fair though the rules must be forcedRead MoreThe U.S. Welfare System Essay848 Words   |  4 PagesThe welfare system first came into action during the Great Depression of the 1930s. Unemployed citizens needed federal assistance to escape the reality of severe poverty. The welfare system supplies families with services such as: food stamps, medicaid, and housing among others. The welfare system has played a vital role in the US, in controlling the amount of poverty to a certain level. Sadly, the system has been abused and taken for granted by citizens across the countr y. The welfare systemRead MoreDrug Testing Welfare Recipients Essay1114 Words   |  5 Pagestied to unemployed citizens. While there are many people who disagree with testing welfare recipients, the truth is that the pros greatly outweigh the cons. The long term improvements that drug testing will have on the country are substantial. The wellbeing and stability of America’s children, unemployment, fairness across the board for all Americans and the economy; all play substantial rolls in how drug testing welfare recipients is a positive move forward for each U.S. state. As stated by childwelfareRead MoreAnnotated Bibliography On Child Welfare System1220 Words   |  5 PagesChild Welfare System: An Annotated Bibliography The child welfare system is a child protective agency. Their focus is to protect children. Without the agency, there will be a lot of hurt children. The focus of my paper is make to you aware of the child welfare system. Including the history, racism, issues, and outcomes of the system. I chose this topic because child welfare doesn’t receive enough attention. That is my own personal belief. 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Children are subjected to the treatment of the adults surrounding them and have limited capacity to make their own decisions and protect themselves. Children are often defenseless and end up being taken advantage of and this can lead to abuse and neglect, including sexual, psychological, and physical abuse that cause short-term and long-termRead MoreMandatory Drug Testing For Welfare Recipients1526 Words   |  7 PagesBreez Arann Ms. Holiday English 12 11/04/15 Mandatory Drug Testing for Welfare Recipients When the United States’ welfare program was created during the Great Depression, it was meant to temporarily relieve the burdens of the one-fourth of American families who were unemployed, and struggling financially. President Franklin D. Roosevelt created the Social Security Act in 1935, then amended it in 1939 to create programs to assist families with unemployment compensation, and to create government agencies

The Fashion Channel Pros Cons Essay - 688 Words

Overview At the completion of this assignment you will achieve the following module objective: 1. Measure the profit impact of marketing segmentation strategies. Instructions You will be responsible for analyzing the corresponding case and posting your individual work in your group discussion forum by the specified due date (see course calendar for details). Post your answers to the case questions # 2 to 3 directly in the forum, it will save you and your teammates some time, and attach the corresponding excel spreadsheet with the financial analysis. A word of advice: Read the case questions before reading the case. Focus only on the information you need to answer the questions. Do your assignment in Word and always†¦show more content†¦|to 1.2% |1.0% to 1.2 % and average CPM from $2.00 | | |Keeps executives calm â€Å"why fix something |The average CPM would increase from $2.00 to |to $2.50 | | |that’s not broken† |$3.50 |With this new segmentation TFC could | | |Hits the target market of valuable 18-34 |It would help compete against Lifetime because |differentiate its programming from its | | |females in all clusters. |50% of fashionistas are between the ages of |current and future competition by | | |Will not drive any existing loyal viewers |18-34. |producing programs specific to this | | |because not much will change. | |audience. | | |Delivers $40 million more in terms of net | | | | |income compared to 2007 base number. |Show MoreRelatedFashion Channel Case Study1080 Words   |  5 PagesThe Fashion Channel Marketing Analysis XXXXXX XXXXX Abstract The Fashion Channel (TFC) has enjoyed a calm journey on the top of the fashion-programming niche for almost 10 years. However, there is a frontal attack from market-challengers of two other cable networks to capture market share and revenues from TFC. The CEO is keenly aware that TFC needs a new marketing strategy if they want to remain the market leader. Therefore, he hired a senior vice president of marketingRead MoreThe Fashion Channel577 Words   |  3 PagesCase: * Fashion Channel Read the Fashion Channel case and answer the questions below. Please note the following additional guidance: The discussion of alternatives indicates that for the first scenario, an investment in programming would be required but the case does not indicate how much that might cost.  You can either assume that this spending was flat or you can assume an increase. In either case, specify your assumption and base your findings on that assumption. Questions: Read MoreThe Fashion Channel Harvard Case858 Words   |  4 PagesThe Fashion Channel The Fashion Channel is the market leader in Fashion related to TV programming. Recently attempts have been made by other channels to snatch its crown. Dana Wheeler is hired to prevent this scenario from happening. 1. Interpretation of Consumer and Market Data The current competition from CNN and Lifetime is only in the evening time from 9-11 pm (primetime) when the highest revenue for ads is generated. The focus for promoting new programs and attracting advertisersRead MoreThe Fashion Channel - Marketing962 Words   |  4 PagesStudy # 2: The Fashion Channel Overview This document presents information about the conclusions that can be drawn from the consumer and market data based on ‘The Fashion Channel’ case study information (Stahl, 2007). In addition we will also look into the various pros and cons of the segmentation options for the Fashion Channel to increase their revenue stream. Analyzing the Data The Fashion Channel (TFC) was a successfulRead MoreHarvard Business School Case - the Fashion Channel Analysis1105 Words   |  5 PagesCase Study: The Fashion Channel 1. Define the segmentation scenarios considered by Dana Wheeler and discuss the pros and cons of each scenario. In the HBS Fashion Channel case, Dana Wheeler considered 3 different market segmentation scenarios. Various market research firms had divided viewers into 4 distinct groups: â€Å"Fashionistas†, â€Å"Planners and Shoppers†, â€Å"Situationalists†, and â€Å"Basics†. These four groups were comprised of a mix of consumers with a plethora of demographics, all with specificRead MoreThe Fashion Channel Case Study1362 Words   |  6 PagesCASE STUDY: The Fashion Channel Case study: The Fashion Channel Opening Lacking of detailed segment, branding and positioning strategy and increasing competitors which have put forward the similar fashion program forced TFC to change its marketing strategy for future growth. Therefore, targeting and positioning the market are of great importance. However, TV ratings and advertising revenue are necessarily to be accomplished by segment TFC. KeyRead MoreFashion Channel Segmentation Essay701 Words   |  3 Pagesfootnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment in major marketingRead MoreFashion Channel Case Analysis1617 Words   |  7 PagesFashion Channel Case Analysis Wenwen Gao (872236636) 2010.07.07 Introduction and Problem Definition As the only network dedicated solely to fashion, The Fashion Channel’s (TFC) consistent â€Å"Fashion for everyone† strategy is facing challenges by the other two competitors Lifetime and CNN, which are separately targeting young females and men by their fashion-related programming. The channel needs to target the right viewers and offer advertisers an attractive mix of viewers, consequently strengtheningRead MoreFashion Channel1463 Words   |  6 PagesTHE FASHION CHANNEL The Fashion Channel is an unique leading cable TV network specialized in only fashion programming with broadcasting 24 hours a day and 7 days per week.The channel has a steady uprising revenue background and profitable high growth above the its’ industry average from the establishment in 1996 by two men who has an entrepreneurial spirit. TFC(The Fashion Channel) has a huge revenue amount of 310.6 million in 2006 with 80 million household viewer who has subscribed to theirRead MoreMarketing Strategy Of The Fashion Channel2729 Words   |  11 PagesThe Fashion Channel is a cable TV network that exclusively offers programs for a fashion-oriented audience. Initially, TFC was able to grow without any targeted segmentation or detailed branding strategy. TCF is still the only fashion channel but channels such as CNN and Lifetime are introducing fashion segments to their programming and in return have increased competition and threatened market share. The growth of The Fashion Chann el depends highly on proper market segmentation. The addition of

The Big Dog Running Company Story - 851 Words

Summary In â€Å"The Big Dog Running Company Story,† we are provide an account of John and Reggie’s possibility of opening a new retail store in Columbus, Georgia. This store is to specialize in the running sport. John and Reggie, apart from being experienced entrepreneurs, are also running enthusiasts. Currently, they noticed a significant increase in running participation in the area which has a gap for a full service retailer that caters specifically to the running sport. In addition, they fell that due to economic recession and an increase in health consciousness, they would be able to draw people to such store. After all, running is an inexpensive sport (as opposed to say golf). Also, the Columbus Riverwalk is a popular site for both tourists and sports enthusiasts. The Riverwalk runs through the downtown area and provides a trail for biking, running, and walking, not to mention that the whitewater course is predicted to increase tourism and Fort Benning, home to large military training installations, would provide a constant influx of soldiers needing equipment. With all of this taken into consideration, John and Reggie decided that the downtown area would be most suitable for their target market. As for the name, they chose â€Å"Big Dog Running Company.† They thought it was appropriate considering that Americans love dogs considering that Americans spend about $61 billion annually on their pets. In addition, they believe the name was unique, memorable, and personal. The nextShow MoreRelatedThe Michigan Dogman Became A Part Of History1036 Words   |  5 Pageshas been controversy, the idea of a half man, half dog creature living in the world with us is frightening. 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None Provided5 Essay Paper Example For Students

None Provided5 Essay Paper On July 4, 1776, the Second Continental Congress, meeting in Philadelphia in the Pennsylvania State House (now Independence Hall), approved the Declaration of Independence. Its purpose was to set forth the principles upon which the Congress had acted two days earlier when it voted in favor of Richard Henry Lees motion to declare the freedom and independence of the 13 American colonies from England. The Declaration was designed to influence public opinion and gain support both among the new states and abroad especially in France, from which the new United States sought military assistance. Although Benjamin Franklin, John Adams, Thomas Jefferson, Roger Sherman and Robert R. Livingston comprised the committee charged with drafting the Declaration, the task fell to Jefferson, regarded as the strongest and most eloquent writer. The document is mainly his work, although the committee and Congress as a whole made a total of 86 changes to Jeffersons draft. As a scholar well-versed in the ideas and ideals of the French and English Enlightenments, Jefferson found his greatest inspiration in the language and arguments of English philosopher John Locke, who had justified Englands Glorious Revolution of 1688 on the basis of mans natural rights. Lockes theory held that government was a contract between the governed and those governing, who derived their power solely from the consent of the governed and whose purpose it was to protect every mans inherent right to property, life and liberty. Jeffersons theory of natural law differed in that it substituted the inalienable right of the pursuit of happiness for property, emphasizing that happiness is the product of civic virtue and public duty. The concept of the pursuit of happiness originated in the Common Sense School of Scottish philosophy, of which Lord Kames was the best-known proponent. Jefferson emphasized the contractual justification for independence, arguing that when the tyrannical government of King George III of England repeatedly violated natural law, the colonists had not only the right but the duty to revolt. The assembled Continental Congress deleted a few passages of the draft, and amended others, but outright rejected only two sections: 1) a derogatory reference to the English people; 2) a passionate denunciation of the slave trade. The latter section was left out, as Jefferson reported, to accede to the wishes of South Carolina and Georgia, who wanted to continue the importation of slaves. The rest of the draft was accepted on July 4, and 56 members of Congress began their formal signing of the document on August 2, 1776. Bibliography: